THE DOS AND DON’TS OF FOOD PACKAGING

February 10, 2024

Whether you are opening a new food outlet and have to design the packaging for the first time, or you have to make certain updates in the packaging as per the recent trends – either way, it can be a tedious task. The packaging can have a great impact on a food item’s look and feel, as well as the overall experience of a customer. Good food packaging acts as a tool to gain customers’ trust and confidence, while bad packaging, on the other hand, may lead customers to go for other options.

Here, we are listing down some of the most significant dos and don’ts of the food packaging that have to be essentially kept in mind while selecting your packaging. Following these tips, you can ensure not only an attractive look but also the safety of the food items as and when it gets delivered to your customers.

THE DO'S

1. Do Try To Use Eco-friendly Food Packaging Wherever Possible Environmentally friendly packaging is good for not just the Earth but also benefits in the fulfillment of the environmental responsibility of the business, thereby enhancing brand value. Customers today have become more conscious about the products they use and prefer choosing recyclable, reusable, or biodegradable materials over plastic which adds to the already existing waste on the land. So, it is suggested to use an environmentally friendly alternative for packaging your food items like cardboard boxes, paper bags, and biodegradable plastics. This can be beneficial for your sales up to a great extent.

2. Do Keep it Simple: While designing food packaging, it is advisable to keep it simple and not go overboard with infographics. The packaging should balance its functionality while maintaining simplicity. It is essential to have a unique packaging design that attracts customers. Yet, at the same time, it is equally essential to ensure that the packaging is not too complex to open, nor extraordinarily decked with graphics and fonts that make it complicated to understand.

3. Do Use Customized Printed Packaging: Food service packaging can be considered an effective tool for advertising and creating brand awareness among consumers. A visually attractive CUSTOM PRINTED TAKEAWAY BOXES with an appropriate descriptive label and the brand’s logo affixed to it can easily leave a lasting impression on the customers’ minds and help them in remembering it for future reference.

THE DON'TS

1. Don’t Have a “One-Size-Fits-All” Notion for all Foods and Beverages:

A common mistake often committed while designing packaging is the urge to use the same set of materials for all types of food packaging, which is practically not a feasible choice. It will probably save you time in the short term but will turn out to be expensive for your business in the longer run. This is so because different sizes of food items demand packages of their sizes accordingly, and using the same size packing for all can lead to a lot of wastage of material. Moreover, certain differences in packaging and materials are required on the basis of the type of food, whether it’s hot, cold, or prone to leakage.

2. Don’t Go for the Conventionally Low-Cost Option:

While selecting the food packaging, you might be tempted to choose the lowest price option. However, this is not a wise choice. It is important to maintain the look and quality of your packaging in accordance with the menu and the image of the brand.

3. Don’t Let it Look Out-dated:

An important factor is to constantly keep a check on your food packaging and make certain updates to it whenever required. Also, it is substantial to consider the recent trends while designing packaging, especially in a world where food photography has become a thing. The food that looks good on the outside is typically regarded as the perfect food for professional pictures as well as for snapshots and Instagram feeds. So, keeping your food packaging up to date can make it look good on the cameras.

CONCLUSION

Eventually, quality food packaging can be said as worth the investment. And good food packaging is that which gets the customers to trust in your food and convert them into regular customers. The right food packaging can create a great impact on your customers’ experience altogether.